Over the past few years, the significance of call tracking has become increasingly evident and a standard practice, especially with the introduction of advanced capabilities in Google AdWords. These features empower businesses to track and attribute business calls using specific call-tracking metrics, including call extensions, call-only ads, and offline call conversions.
As a result, call tracking has become the new normal, offering valuable insights into the effectiveness of marketing efforts and enabling businesses to optimize their strategies for better results.
Indeed, the number of phone calls made to businesses in the United States witnessed significant growth over the years. According to BIA/Kelsey's call monetization forecast from 2014, the projected phone calls were expected to increase from 76 billion in 2014 to a staggering 162 billion by the end of 2019. This remarkable surge indicates a more than 100% increase in just five years. Since then, the number of calls has continued to rise, emphasizing the importance of call tracking to effectively manage and analyze the growing volume of calls for businesses.
If you find yourself on the fence about investing in call tracking software, the following benefits should help you decide.
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Among the many benefits of call tracking, you'll find increased conversions. In the general buying process, phone calls tend to occur near the end of the customer’s journey. They may have a few issues that might be resolved, such as warranty, customer support, or the product itself. People who want to purchase the product are those who raise such questions.
By integrating call tracking with CRMs and data analytic systems, sales agents gain valuable insights into potential buyers. This enhanced understanding improves their marketing and sales effectiveness, enabling them to convert more callers into buyers and ultimately driving conversion rates higher.
It's a common mistake to overlook call tracking when optimizing landing pages. Without call tracking, you risk missing out on valuable opportunities and potential leads.
The right call-tracking software can do more than just track calls; it can also help measure marketing effectiveness and identify which channels are generating calls and closing sales. Armed with this data, you can fine-tune your marketing strategies to attract more calls and high-quality leads. On top of that, you can optimize your marketing spend as well, ensuring you get the most out of your budget.
If your business serves multiple geographical locations, call tracking can be a game-changer. By integrating a call tracking system with your website, you can display local phone numbers that resonate with your local customers.
When customers or potential buyers regularly call these numbers, valuable call data streams in consistently. This data provides insights into your consumers' demographics, statistics, and other metrics, empowering you to make data-driven decisions.
Call tracking systems provide businesses with detailed insights into the specific keywords that trigger customer calls, thanks to session-based call tracking. By identifying the keywords responsible for driving calls and activating those, it's possible to optimize marketing strategies.
The pricing of call tracking solutions can vary based on the additional features and capabilities they offer, catering to various business requirements. This allows businesses to choose a call tracking system that best suits their needs and budget.
Your customers will always have an opinion about your brand, products, and services.
Their feedback is critical in revealing and understanding the prevailing sentiment about your products and services.
With a call tracking system, your customer support department can keep an eye on conversations with your customers, which generally contains insights that you can use to make various and strategic business decisions from optimizing your marketing strategies to improving your customer service and withdrawing questionable products from the shelves.
Bear in mind that the more feedback you collect, the more data you have about your customers. Customer feedback, both positive and negative, equates to actionable insights.
In an age where almost every business interaction is digital, phone calls remain essential in measuring business performance, optimizing marketing strategies, and assessing customer satisfaction.
Of course, most consumers now spend most of their journeys online, from browsing through articles to reading customer reviews. That said, people still want to talk to actual people whenever they are nearing a purchase decision or looking for answers that articles and reviews can’t provide.
Business phone calls are never going away. Not now. Not in the near and foreseeable future. And if you want to capitalize on that, then getting a call tracking software should be paramount.